Art & Architecture: is aesthetics profitable?
On December 2nd 2014, a round table was organized on Lafarge’s initiative on: “Art & Architecture: is aesthetics profitable?” It was a great occasion for us to gather key players of the French architectural world at the Cité de l’architecture et du patrimoine (the Cité) in Paris.
For Lafarge, building better cities is about contributing to cities with more housing and making them more compact, more
durable, better connected and of course... more
The debate was introduced by Alexandra Rocca, Lafarge Executive Vice-President Communications, Public Affairs and Sustainable Development, and Robert Zarader, Equancy & Co President. The panel was composed of:
Happiness is in the city
For 38% of city dwellers, beauty is one of the most important criteria to define a dream city, just after safety (54%) and cultural diversity (39%).
Our dialog with the architectural world
Our role is to assist architects to help them fulfill their creativity and contribute to building more beautiful cities. We regularly welcome architects and design firms in our research center (in l'Isle d'Abeau near Lyon) to reflect together on constructive solutions that meet their expectations and projects.