Egypt - An educational campaign for road safety
As human errors account for 68% of total car accidents in Egypt, Lafarge decided to educate school children on road safety by launching in 2011 an educational campaign based on human attitudes. At the core of the project: an innovative daily TV cartoon!
has emphasized the need for a long term road safety strategy in a country that
suffers from car accidents by launching a road safety educational campaign
targeting school children.
has so far qualified 300 teachers for
raising awareness of 3,000 students in 26 schools in Cairo
A number of workshops have already been conducted to educate children on
traffic rules, ethics and regulations.
Based on the success of the cartoon series, another campaign has been developed with the Ministry of Education to share road safety with school children.