Turkey - Istanbul is as nice as my home

The objectives of Lafarge's Turkish gypsum unit, Entegre, were to increase Lafarge Entegre brand awareness and to become a preferred supplier for Istanbul Metropolitan and District Municipalities.

Originally, the purpose of this project was essentially for trade. Lafarge Entegre offered 30% extra discount to Istanbul City for the purchase of Colormatik color façade application. However the results exceeded expectations. Operations carried out due to this promotional project led to a visible and much appreciated renovation of part of Istanbul's architectural heritage.

"Try to find the right project, at the right time" is the golden rule. From now on, Lafarge Entegre is one of the preferred suppliers of Istanbul Metropolitan Municipality. The municipality has begun the renovation of façades in the city.

Financial donation: US$ 50,000 (approx. €42,000).

Istanbul municipal representatives, Istanbul inhabitants who will see their city renovated in historical and cultural harmony, Alpaslan Arinç, Marketing and Sales Operations Manager.