Strategy
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Clear priorities

With the success of the 2008 Excellence plan, Lafarge continues in its development and differentiation strategy centered on clear priorities. There is a clear focus on sustainable growth, despite a more difficult short-term economic outlook.

Clear strategic priorities

The Group strategy can be broken down into clear and ambitious priorities:

 

  • 2 strategic priorities:
    • continuing development on emerging markets
    • accelerating innovation to reach sales of €3bn with innovative products by 2012
  • 3 operational priorities:
    • ensuring the health and safety of our employees and targeting 0 accidents
    • continuing with cost reduction
    • developing the potential of the men and women in the Group.

Responses to current challenges

In a more difficult economic context linked to the economic consequences of the financial crisis, Lafarge pursues its €400 million cost cutting program to be achieved over a 3 year period from 2009 to 2011. This follows Lafarge's successful cost reduction program carried out from 2006 to 2008 that will exceed €400 million at the end of 2008. The Group already exceeded its 2009 commitment, achieving €230 million in structural savings.

Last update on 04/06/2010

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