Group

Debt reduction, strengthening of the financial structure, presence in growing markets, acceleration of the innovation strategy, continuation of work to promote sustainable development... Watch the year's highlights and see how the Group is stronger and ready to face new challenges!

Lafarge has been able to adapt to face the current economic situation. The Group's financial structure has been consolidated thanks to the raft of measures worth 4.5 billion euro implemented at the start of the year:

• strengthening of operational initiatives to increase cash-flow generation,
• strengthening of the balance sheet thanks to a capital increase of 1.5 billion euro,
• cost reduction,
• debt restructuring, etc.

One of the Group's priorities is to strengthen its presence in growing markets. The diversity of the Group's geographical portfolio and the activity in these markets is offsetting the effects of the economic slowdown in mature markets.

As a result of its innovation strategy, Lafarge is reinforcing its position as a leader in the sustainable construction market. Value-added products and services are a decisive aspect of the Group's competitiveness. Thermedia™, Ductal-based thermal bridge breaker, Pregymax 29.5, draining concrete, etc. - several new products and services have been launched this year. The Group's objectives are to offer innovative products and services to promote sustainable construction on mature and emerging markets. And also to achieve around 10 % of our turnover from new products - less than 5 years old - by 2012.

In 2009, the Group continued its work in relation to sustainable development:

• the fight against climate change: 10% reduction in our absolute gross emissions in developed countries a year ahead of schedule,
• commitment to local communities,
• renewal of the partnerships with CARE are WWF,
• safety of employees, suppliers and subcontractors.