Crescendo, the Group's new biannual magazine

06.12.2006
 

Lafarge launched Crescendo, the Group's new biannual magazine

Crescendo, presents Lafarge and the environment in which it operates as they are today, in a perpetual state of change. Published twice a year, the magazine serves as a platform to present the challenges that the Group faces. Each issue will highlight the Group's economic and technical performance as well as research, innovations and results.
Exploring the world on the move, moving our activities ever forward, contributing to a sustainable world, and realizing Lafarge's unique potential – these are the four pillars of Crescendo.

Convinced that the search for performance goes hand in hand with well-being and harmony, Lafarge wants to share the Group's conviction with all those with whom it interacts on a daily basis: customers, shareholders, employees and partners, as well as those who participate in and follow economic and social development.

Crescendo draws on the foresight of those who help renew the Group's world view and on the Group's ability to build an improved and sustainable vision of everyday life on the planet.

Lafarge is entering a new era. The launch of this magazine reflects that change, and it reminds each of us that expectations and demands for excellence are the continuous driving forces behind Lafarge. The Group's role as leader is to explore the world as it evolves, to move its activities ever forward and to contribute to the creation of a more sustainable world.

In the first issue of Crescendo you will find information on the new challenges facing the construction industry and urban development as well as information on the Group's products, its reorganization, key figures and activities and many other stories that make up Lafarge's daily life.

The Group is pleased to unveil this first issue and hopes that it will make the reader feel closer to Lafarge, as well as to its employees' professionalism and enthusiasm.